|
Large and Gowing Market
Currently, there are more than 45 million Hispanics in the U.S., more than one in every seven consumers. What’s more, the U.S. Hispanic market is growing more than three times faster than the general population.1 From 2004 to 2008, the U.S. Hispanic buying power increased 65% to $951billion. That number is predicted to grow to $1.4 trillion over the next three years.2 So why does mobile marketing matter? Since 87% of U.S. Hispanic households have multiple mobile phones 3, and with more than half that number regularly using text messaging4 ,mobile marketing is proving to be a great way to reach them. In a multicultural environment, one size does not fit all. While generally comfortable in both English- and Spanish-speaking environments, 83% of U.S. Hispanics use Spanish as their first language, and 56% speak Spanish more than English at home5. The Wise Digital Marketing team is well-versed in both U.S. and Latin American cultural drivers, and can adapt your campaign to provide a unique, specialized "look-and-feel"thatresonates with this highly desirable demographic. 1 Source: U.S. Census Bureau |
