Connect with more customers

Mobile marketing fosters customer trust and brand loyalty through targeted, opt-in campaigns that connect you to your customers, allowing them to give feedback and interact with your company or brand.

We offer a full range of mobile marketing campaign services in five key areas: Strategy & Planning, Creative Development, Localization, Media Placement & Execution, and Measurement & Analysis.

WDM Mobile Marketing Helps You:

• Create trust through opt-in campaigns that require customer permission and limit the number and types of ads they receive
• Build customer loyalty by delivering targeted messages designed to keep your brand top of mind, including:

• Expand revenue opportunities through useful campaigns -- such as sports or weather alerts and news headlines -- that also promote your business
• Cost-effectively grow your business by promoting your brand to more customers, more often
• Deliver targeted messages through one easy-to-use, standardized interface
• Interact with your audience and receive immediate customer feedback
• Evaluate the media effectiveness of your campaign through response rates -- see exactly who and how many people respond, understand their demographics, plot their participation over time, and build your database
• Build long-term relationships through follow-on campaigns

Mobile Marketing Works. But don’t just take our word for it

Consumers are inundated with ads in virtually every medium – television, radio, online, print, billboards, etc. As a result of this saturation, response and recall rates have declined steadily in recent years. Mobile marketing cuts through the clutter with targeted, opt-in campaigns that help ensure that customers who receive information about your company actually want it.

There are more than 276 million U.S. mobile subscribers – more than 85% of the total population – and the number of text messages has exploded more than 450% over the past two years1. With the amount spent on mobile marketing annually expected to reach more than $19 billion in 20102, it’s easy to see why it is increasingly used as a call to action in more traditional media, such as television advertising.

And the numbers get even more compelling.

On average, an SMS text is read within four minutes of receipt, compared to email which is read within 48 hours (if at all). 3 Of the 58 million U.S. mobile phone users who recall seeing an ad on their mobile device, more than half have responded to the ad in some way.4  

With the ability to engage customers in direct, two-way interaction, Wise Digital Media campaigns generate response rates well above those of any other media, averaging more than 15%, with some campaigns garnering more than 25%. WDM mobile marketing campaigns also let you grow your database and build long-term relationships through follow-on campaigns.

Mobile Marketing Has Significant Advantages Over Traditional

1 The Nielsen Company
2 eMarketer, March 2008
3 Limbos Mobile Advertising Report
4 The Nielsen Company